Rui Almeida — Senior Product Designer
Senior Product Designer
“I care more about outcomes than decoration.”
15+ years shipping complex B2B SaaS and FinTech products. Research, architecture, interaction design, and staying close to engineering until things ship. I use AI to move faster, but the decisions are still human.
Rui
Senior Product Designer
+32%
Sign-up conversion, through UX research and funnel redesign
Zuper
−60%
Clicks across core workflows after a full B2B platform redesign
Axis Worldwide
Series B
Shipped meeting room booking from zero, retained at-risk clients
Deskbird
0 to 1
Design system built from scratch, scaled MVP through Series B
Deskbird
Scroll
Brands I've worked with
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