Rui Almeida — Senior Product Designer
Senior Product Designer
“I care more about outcomes than decoration.”
15+ years shipping complex B2B SaaS and FinTech products. Research, architecture, interaction design, and staying close to engineering until things ship. I use AI to move faster, but the decisions are still human.
Rui
Senior Product Designer
+32%
Sign-up conversion, through UX research and funnel redesign
Zuper
−60%
Clicks across core workflows after a full B2B platform redesign
Axis Worldwide
7 surfaces
One token system across web, iOS, Android, kiosks, room displays and Slack/Teams
Deskbird
2 weeks → 2 days
Time to ship a new screen after the design system
Deskbird
Scroll
Brands I've worked with
'%3e%3cpath%20d='M39.4999%2079C50.0507%2079%2059.9698%2074.8911%2067.4306%2067.4306C74.8911%2059.9699%2079%2050.0507%2079%2039.4999C79%2028.9493%2074.8911%2019.0301%2067.4306%2011.5694C59.9699%204.10877%2050.0507%200%2039.4999%200C17.7195%200%200%2017.7195%200%2039.4999C0%2050.0507%204.10877%2059.9699%2011.5694%2067.4306C19.0301%2074.8911%2028.9493%2079%2039.4999%2079Z'%20fill='black'/%3e%3cpath%20d='M1.36668%2039.4999C1.36668%2029.3145%205.3333%2019.7383%2012.5358%2012.5358C19.7383%205.33314%2029.3143%201.36668%2039.4999%201.36668C49.6856%201.36668%2059.2617%205.33314%2066.464%2012.5358C73.6665%2019.7383%2077.6332%2029.3143%2077.6332%2039.4999C77.6332%2060.5268%2060.5266%2077.6333%2039.4999%2077.6333C29.3143%2077.6333%2019.7383%2073.6667%2012.5358%2066.4642C5.3333%2059.2615%201.36668%2049.6856%201.36668%2039.4999Z'%20fill='white'/%3e%3cpath%20d='M39.4999%202.93827C19.3077%202.93827%202.93827%2019.3077%202.93827%2039.4999C2.93827%2059.6921%2019.3077%2076.0617%2039.4999%2076.0617C59.6921%2076.0617%2076.0616%2059.6921%2076.0616%2039.4999C76.0616%2019.3077%2059.6921%202.93827%2039.4999%202.93827Z'%20fill='black'/%3e%3cpath%20d='M39.4999%2062.8543C26.6018%2062.8543%2016.1455%2052.3982%2016.1455%2039.4999C16.1455%2026.6018%2026.6018%2016.1455%2039.4999%2016.1455C52.398%2016.1455%2062.8543%2026.6018%2062.8543%2039.4999C62.8543%2052.3982%2052.3982%2062.8543%2039.4999%2062.8543Z'%20fill='white'/%3e%3cpath%20d='M17.648%2039.4999H39.4999V17.648C27.4316%2017.648%2017.648%2027.4318%2017.648%2039.4999ZM39.4999%2039.4999V61.352C51.5682%2061.352%2061.3518%2051.5684%2061.3518%2039.4999H39.4999Z'%20fill='black'/%3e%3cpath%20d='M22.3373%2017.2171C21.5631%2016.4647%2020.3665%2016.2379%2019.2431%2016.9344C19.4577%2016.3783%2019.37%2015.8108%2019.2561%2015.4977C18.7721%2014.6151%2018.6032%2014.5047%2018.2043%2014.17C16.913%2013.0865%2015.5541%2014.0115%2014.5822%2015.1698L9.88627%2020.766L17.2682%2026.9603L22.2203%2021.0587C23.3518%2019.7103%2023.5268%2018.3734%2022.3373%2017.2171ZM40.7232%2014.5579L43.2583%207.83846V14.5579H45.185V4.93442H42.2902L39.6571%2011.8247H39.6844L37.0513%204.93442H34.1566V14.5579H36.0832V7.83846L38.6185%2014.5579H40.7232ZM66.6274%2018.5616L62.9999%2023.6973L68.6236%2021.0275L70.1126%2022.8663L61.2612%2027.157L59.5137%2024.9816L62.9952%2019.8909L62.9746%2019.8654L57.2712%2022.2124L55.5066%2020.0508L61.544%2012.2849L63.0331%2014.1237L59.2523%2019.0694L65.03%2016.5889L66.6274%2018.5616Z'%20fill='white'/%3e%3cpath%20d='M15.6083%2016.5549C15.9351%2016.1653%2016.6736%2016.1814%2017.1485%2016.5798C17.6707%2017.0179%2017.672%2017.6392%2017.3213%2018.0569L14.5326%2021.3803L12.7878%2019.9161L15.6083%2016.5549ZM20.57%2020.4754L17.6298%2023.9792L15.7861%2022.4322L18.7501%2018.8998C19.0848%2018.5009%2019.831%2018.3848%2020.3343%2018.8073C20.9041%2019.2851%2020.9605%2020.0101%2020.57%2020.4754Z'%20fill='black'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_1_22710'%3e%3crect%20width='79'%20height='79'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M0%2022.1H26.506L25.058%2024.071H0V22.1Z'%20fill='%23D40511'/%3e%3cpath%20d='M0%2018.445H29.199L27.748%2020.412H0V18.445Z'%20fill='%23D40511'/%3e%3cpath%20d='M0%2025.759H23.815L22.373%2027.716H0V25.759Z'%20fill='%23D40511'/%3e%3cpath%20d='M196%2024.071H169.598L171.045%2022.102H196V24.071Z'%20fill='%23D40511'/%3e%3cpath%20d='M196%2027.716L166.913%2027.718L168.354%2025.759H196V27.716Z'%20fill='%23D40511'/%3e%3cpath%20d='M173.735%2018.445H196V20.414L172.287%2020.415L173.735%2018.445Z'%20fill='%23D40511'/%3e%3cpath%20d='M25.6726%2027.7156L38.2505%2010.6268H53.8587C55.5839%2010.6268%2055.5613%2011.2818%2054.7187%2012.4243C53.8625%2013.5843%2052.4054%2015.579%2051.5333%2016.7566C51.0907%2017.3548%2050.2902%2018.4447%2052.9422%2018.4447H73.8522C72.1132%2020.8269%2066.4722%2027.7156%2056.344%2027.7156H25.6726Z'%20fill='%23D40511'/%3e%3cpath%20d='M97.7056%2018.4433L90.8856%2027.7156H72.893C72.893%2027.7156%2079.7102%2018.4447%2079.7163%2018.4447L97.7056%2018.4433Z'%20fill='%23D40511'/%3e%3cpath%20d='M123.724%2018.4447L116.9%2027.7156H98.9143C98.9143%2027.7156%20105.732%2018.4447%20105.738%2018.4447H123.724Z'%20fill='%23D40511'/%3e%3cpath%20d='M129.575%2018.4447C129.575%2018.4447%20128.261%2020.2421%20127.622%2021.1047C125.363%2024.1581%20127.359%2027.7147%20134.733%2027.7147H163.618L170.441%2018.4438L129.575%2018.4447Z'%20fill='%23D40511'/%3e%3cpath%20d='M34.4685%200L28.2064%208.5079H62.3353C64.0602%208.5079%2064.0376%209.1629%2063.1945%2010.3054C62.3383%2011.4641%2060.9051%2013.4817%2060.0331%2014.6593C59.5904%2015.2562%2058.7899%2016.346%2061.442%2016.346H75.3984C75.3984%2016.346%2077.6484%2013.2845%2079.5336%2010.7254C82.0991%207.2439%2079.7561%200%2070.585%200H34.4685Z'%20fill='%23D40511'/%3e%3cpath%20d='M125.269%2016.346H81.262L93.296%200H111.282L104.386%209.372H112.414L119.315%200H137.299L125.269%2016.346Z'%20fill='%23D40511'/%3e%3cpath%20d='M162.208%200L150.177%2016.346H131.118C131.118%2016.346%20143.153%200%20143.159%200H162.208Z'%20fill='%23D40511'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_1_22736'%3e%3crect%20width='196'%20height='27.7183'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M34.5002%200C44.1546%200%2053.3516%201.97364%2061.7155%205.54172C66.6001%207.6258%2069.5553%2012.725%2068.9127%2018.0302C66.5669%2037.4018%2056.4104%2054.343%2041.7128%2065.5603C37.4506%2068.8132%2031.5494%2068.8132%2027.2874%2065.5603C12.5895%2054.343%202.43301%2037.4018%200.0872534%2018.0305C-0.555107%2012.7252%202.39985%207.6258%207.28439%205.54194C15.6486%201.97364%2024.8456%200%2034.5002%200ZM147.443%2018C144.787%2018%20142.623%2018.8696%20141%2020.047L140.902%2019.9959V18.563H135V55H140.951V43.178L141.049%2043.1271C142.377%2043.7922%20144.196%2044.3043%20146.361%2044.3043C153.393%2044.3043%20159%2039.0841%20159%2030.9987C159%2023.169%20153.787%2018%20147.443%2018ZM175.524%2018C168.838%2018%20163%2023.1597%20163%2031.0508C163%2038.8403%20168.788%2044%20176.671%2044C179.865%2044%20183.358%2043.1397%20185.653%2041.6729V36.0586C183.258%2037.7783%20180.364%2038.9418%20177.271%2038.9418C173.129%2038.9418%20169.885%2036.8171%20169.137%2032.6695H186.851C186.95%2032.0119%20187%2030.9998%20187%2030.1903C187%2022.1986%20181.611%2018%20175.524%2018ZM33.8827%2038.7661H45.7022V44H24.0496L24%2043.8987L36.1674%2024.3355L36.1173%2024.2342H25.0435V19H45.9504L46%2019.1023L33.8333%2038.6647L33.8827%2038.7661ZM102%2019.102L89.8333%2038.6645L89.8827%2038.7659H101.702V44H80.0496L80%2043.8984L92.1676%2024.3352L92.1173%2024.2339H81.0435V19H101.951L102%2019.102ZM129%2019H122.91V36.1608C121.249%2038.0735%20118.884%2039.4691%20116.468%2039.4691C115.311%2039.4691%20114.103%2039.1587%20113.197%2038.0735C112.442%2037.1949%20112.09%2035.8504%20112.09%2033.5769V19H106V34.6098C106%2038.2801%20106.704%2040.6067%20108.214%2042.3123C109.724%2044.0178%20112.09%2045%20114.807%2045C118.129%2045%20120.796%2043.553%20122.86%2041.5884L122.961%2041.6396V44.4316H129V19ZM206%2019.2011V25.0359C205.396%2024.8849%20204.792%2024.7841%20203.987%2024.7841C201.117%2024.7841%20198.802%2026.0422%20197.09%2028.4565V44H191V19.2511H197.04V22.7217L197.141%2022.7717C198.852%2020.3572%20201.42%2019%20204.339%2019C204.893%2019%20205.447%2019.0498%20206%2019.2011ZM175.22%2023C172.477%2023%20169.734%2024.5738%20169%2028H181C180.559%2024.5738%20177.914%2023%20175.22%2023ZM141%2037.6891C142.224%2038.3685%20144.037%2039%20145.996%2039C150.307%2039%20153%2035.8442%20153%2031.6216C153%2027.3984%20150.355%2024%20146.143%2024C144.282%2024%20142.42%2024.6315%20141%2025.7475V37.6891Z'%20fill='%2310A6D0'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_1_23114'%3e%3crect%20width='206'%20height='68'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M11.2%2010.1C13.6%209.5%2016.3%207.8%2016.3%204.9C16.3%200.6%2012.2%200.6%2010.1%200.6H1.5C1.9%200.8%202.1%201.9%202.1%203.4C2.1%205.2%202%207.7%201.7%2011.1L1.6%2012.5C1.2%2018.4%201%2021.8%200%2022.6H7.7C13.6%2022.6%2017.2%2019.6%2017.2%2015.7C17.3%2012.1%2014.7%2010.5%2011.2%2010.1ZM6.1%207.9C6.2%206.3%206.4%204.7%206.6%203.2C7.1%203.1%207.7%203.1%208.1%203.1C10.7%203.1%2011.9%204.2%2011.9%205.7C11.9%208.3%209.3%209.3%206.5%209.3H6L6.1%207.9ZM7.5%2019.8C6%2019.8%205.4%2019.4%205.4%2019.2C5.4%2017.8%205.5%2016.7%205.6%2015.2L5.8%2012H7.4C10.3%2012%2012.6%2012.9%2012.6%2015.8C12.6%2018.4%2010.6%2019.8%207.5%2019.8ZM136.7%209.8C134.5%208.4%20132.4%207.2%20132.4%205.6C132.4%203.6%20134.1%202.8%20136%202.8C138.2%202.8%20140.1%204.1%20141%205.7L141.6%200.5C140.1%200.5%20138.6%200.1%20136.2%200.1C132.1%200.1%20128.1%201.7%20128.1%206.4C128.1%209.6%20130.4%2011.3%20134%2013.5C135.7%2014.5%20137.1%2015.6%20137.1%2017.2C137.1%2019.2%20135.4%2020.3%20133.1%2020.3C130.1%2020.3%20128.1%2018.6%20127%2016.3L126.6%2021.8C128.9%2022.7%20130.9%2023%20132.8%2023C137.5%2023%20141.5%2020.4%20141.5%2016.3C141.5%2013.1%20139.1%2011.3%20136.7%209.8ZM121%2010.7C122.1%208.9%20127.2%200.8%20128.4%200.6H122.5C122.7%200.8%20122.8%201.4%20122.8%201.9C122.8%202.6%20122.5%203.2%20122.2%203.8C120.8%206%20119.8%207.7%20118.2%2010C117.6%208.2%20116.5%205.8%20115.1%202.5C114.2%200.5%20113.8%200.3%20112.3%200.3C111.5%200.3%20109.7%200.4%20108.4%200.5C109.2%200.9%20110.4%202.8%20111.5%204.8C113.2%208%20114.3%2010.7%20115.1%2013.5C115.2%2015.4%20114.7%2021.6%20113.7%2022.6H119.7C119.2%2022.1%20119.1%2020.8%20119.1%2019.8C119.1%2017.4%20119.3%2015.2%20119.6%2013.6C119.8%2012.7%20120.5%2011.6%20121%2010.7ZM56.3%2018.9L51.8%2012.9C51.5%2012.5%2051%2011.8%2050.7%2011.6C53.6%2010.7%2056%208.8%2056%205.3C56%201%2052.3%200.6%2049.7%200.6H41.5C41.9%200.8%2042.1%201.8%2042.1%203.4C42.1%205.2%2042%207.7%2041.7%2011.1L41.6%2012.5C41.1%2019.3%2040.8%2021.9%2039.9%2022.6H45.9C45.5%2022.4%2045.3%2021.3%2045.3%2019.8C45.3%2018.5%2045.4%2016.7%2045.5%2014.4L45.6%2012.8H45.7C46.5%2012.8%2046.8%2013.3%2047.3%2013.9L53.5%2022.5C54%2023.2%2054.4%2023.5%2056.1%2023.5C57.2%2023.5%2058.9%2023.4%2060.1%2023.3C59.4%2022.8%2059.1%2022.6%2056.3%2018.9ZM47%2010C46.7%2010%2046.3%2010%2046%209.9L46.1%208.4C46.3%205.8%2046.4%204.1%2046.6%203.2C47.1%203.1%2047.8%203.1%2048.3%203.1C50.4%203.1%2051.6%204.1%2051.6%205.8C51.6%208.4%2049.7%2010%2047%2010ZM34.7%2012.7L33.8%209.3C32.7%205.3%2031.4%200.6%2031.4%200.6H26.6C26.8%200.8%2026.9%201.3%2026.9%201.8C26.9%202.3%2025.4%205.6%2024%208.6L22.5%2011.9C19.8%2017.6%2017.9%2021.1%2016.4%2022.6H21.7C21.6%2022.4%2021.6%2021.9%2021.6%2021.6C21.6%2020.4%2022.7%2018.3%2023.1%2017.3L23.6%2016.4H26.2C28.8%2016.4%2030.4%2016.1%2031.4%2015.7L31.9%2017.6C33.4%2022.8%2033.6%2022.9%2035.5%2022.9C36.1%2022.9%2037.6%2022.8%2038.9%2022.7C37.4%2021.4%2036.4%2018.6%2034.7%2012.7ZM24.8%2013.3L28.4%205.6L30.6%2013.3H24.8ZM63.6%2012.2C63.6%207.8%2065.5%202.7%2070.2%202.7C72.6%202.7%2074.4%204%2075.4%206L76%200.4C74.1%200.4%2073%200%2070.6%200C63%200%2059%205.7%2059%2013C59%2018.3%2062.3%2023%2068%2023C72.4%2023%2075%2020.8%2076.2%2017.1C73.4%2019.1%2071.7%2019.6%2069.8%2019.6C66.3%2019.6%2063.6%2017%2063.6%2012.2ZM106.5%2012.7L105.6%209.3C105.2%207.8%20103.2%200.6%20103.2%200.6H98.4C98.6%200.8%2098.7%201.3%2098.7%201.8C98.7%202.4%2097.3%205.5%2095.8%208.6L94.3%2011.9C93.2%2014.4%2092%2016.7%2090.9%2018.6C89.2%2019.7%2088.3%2019.8%2084.7%2019.8C83.7%2019.8%2083.3%2019.6%2083.3%2018.6C83.3%2016.4%2083.6%2014.2%2083.7%2012L83.8%2010.7C84.2%204.8%2084.5%201.2%2085.4%200.7H79.4C79.8%201.2%2079.9%202%2080%203.5C80%205.3%2079.9%207.8%2079.6%2011.2L79.5%2012.6C79.1%2018.5%2078.8%2021.7%2077.9%2022.7H93.5C93.4%2022.5%2093.4%2022%2093.4%2021.7C93.4%2020.5%2094.3%2018.8%2094.9%2017.4L95.4%2016.5H98C100.6%2016.5%20102.2%2016.2%20103.2%2015.8L103.7%2017.7C105.2%2022.9%20105.4%2023%20107.3%2023C107.9%2023%20109.5%2022.9%20110.7%2022.8C109.1%2021.4%20108.1%2018.6%20106.5%2012.7ZM96.6%2013.3L100.2%205.6L102.4%2013.3H96.6Z'%20fill='%2300AEEF'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_1_23622'%3e%3crect%20width='141.6'%20height='23.5'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
Featured
